CommunicationsWeek

Insights from the opening session at Ragan’s PR Daily Conference. Unlike in the past, when traditional media gatekeepers controlled the daily news cycle, today’s news emerges from comment sections and social posts. Rather than top-down during a set schedule, it’s bottom-up and always on. In the modern media environment, a single online rumor can snowball The post Understanding the 3 categories of online chatter appeared first on Ragan Communications.

Insights from Highwire’s new report on leadership change comms. When a CEO transition occurs, employees often do more than read the internal announcement. They’re also attuned to the public messages, like the press release or LinkedIn post. They can scrutinize these messages for what their leaders do and don’t say. On top of all of The post When CEO transitions happen, the announcement message is just the beginning appeared first on Ragan Communications.

Employee voices make brand storytelling feel more human. Audiences can spot a staged brand message from a mile away. That’s why some of the most effective brand storytelling starts with the employees who know the company from the inside. Matthew Hirsch, USA manager of earned media at Pernod Ricard, told Ragan that brands can turn The post How to elevate the people behind the work in brand storytelling appeared first on Ragan Communications.

Real examples from 2018 and 2022. Daniel Radwan is founder and lead consultant at Kenda Global Communications.  In the summer of 2018, I landed in Russia with a press pass, a contact list and the kind of confidence that comes from not yet knowing what you don’t know. I was there for the FIFA World The post What the FIFA World Cup taught me about communications when the whole world is watching appeared first on Ragan Communications.

Details from a three-year process involving feedback, transparency and early disclosure. In the early 2020s, The Leukemia & Lymphoma Society could no longer ignore the limits of its brand. The first problem: its logo. There was nothing unique about its gray font next to a red drop of blood over a white background. “We did The post Blood Cancer United took a ‘big risk’ trusting employees with its rebrand. It paid off. appeared first on Ragan Communications.